The 2018 Ford Atlas is a full-size pickup concept that went into the making of the highly popular 2015 F-150, knowing full well that the F-series pickup has been the bestselling pickup in the U.S. for the past 36 years. Apparently, the model showcases the similar design language of the 2015 Ford F-150 but it also brings plenty of novelties, and some unique as-yet unseen updates included in the exterior. Plus, it offers the Ford’s twin-turbo EcoBoost 3.5-liter V-6, with a “truck-enhanced” stop-start system.
Exterior and Interior
The 2018 Ford Atlas features a prominent block-lettering “Atlas” emblem across the hood just above the grille. The front bumper is made of chrome with body-colored end caps. Similarly, the truck features a large chrome trim piece on the tailgate including another “Atlas” badge.
The truck’s grille comes with a unique take on the trademark Ford’s three-bar design. Each of the three horizontal bars are made up of smaller horizontal bars.
Moreover, the LED headlights and fog lights come as standard, which makes sense given the Atlas is only a concept never meant for public consumption. In addition, the truck sits on bespoke 22-inch chrome wheel.
Other upgrades list lane-keeping assist, the 360-degree camera system, and Ford’s all-new Pro Trailer Backup Assist. Plus, power-deployable running boards, remote tailgate release, and the class-exclusive panoramic glass roof.
Inside the cabin, the new F150 features a dashboard covered in soft touch materials. There is one new feature the truck offers – the new SYNC 3 infotainment system software, including enhanced voice recognition, allowing occupants to speak more naturally into the system.
Five sets come with black and Mojave leather offering heating and cooling functions, in addition to a 10-way power adjustment and Ford’s multicontour massaging. Rear seats are also heated.
2018 Ford Atlas Powertrain
The 2018 Ford Atlas is equipped with a 3.5-liter EcoBoost V6. The twin-turbocharged unit delivers 365 horsepower and 420 pound-feet of torque, and still comes back at 17 mpg city, 24 mpg highway, making it 20 mpg combined.
Paired to the EcoBoost is a six-speed automatic transmission that features manual shifting capabilities Ford calls SelectShift, a tow/haul mode, and even a sport mode. Properly equipped the model can tow up to 10,100 pounds.
2018 Ford Atlas Release Date and Price
Naturally, being a concept car it is academic whether the 2018 Ford Atlas will ever go into mass production. However, if it does, it will likely cost over $55,000.